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Question: 1 / 400

Which term refers to the total rental income potential when all units are rented at market rate?

Gross Profit Revenue

Gross Potential Rent

The term that refers to the total rental income potential when all units are rented at market rate is Gross Potential Rent. This term specifically captures the maximum amount a property could generate in rental income if all units are occupied and rented at the established market rates, without accounting for vacancies, concessions, or any rental losses.

Understanding this term is crucial for property management and real estate professionals, as it helps them evaluate the maximum income a property is capable of producing. It serves as a benchmark for performance measures and helps in setting goals for actual rental income, as well as in managing expectations regarding financial performance.

In contrast, other terms mentioned may relate to income generation but do not specifically define the maximum potential rental income derived from renting all units at market rates.

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Gross Income Potential

Gross Property Revenue

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